June 5, 2023

5 Ways To Run An Effective Email Marketing Campaign

2 min read

Email marketing is considered as one of the most effective marketing initiative to reach out to your target audience. It is also a way to relay new offering to your loyal base and make sure that they are updated whatever is happening with your business.

But you need to do it right to ensure that it will be effective and your effort will not go to waste. If you are thinking of including this in your marketing strategy, here are some tips that might help you execute it:

  • Set your goals

Every marketing initiative should have a goal, including email marketing in Dubai. This would help you create a baseline for your campaign, which you can use on your next campaign. So, be sure to set objective with your email marketing. But you need to be more realistic and provide a margin of error with the results. It would be best if you can work with a strategist which goals would be most appropriate to achieve.

  • Build your subscriber list


Your data is definitely one of the most important list that you need when you are running a marketing campaign. The number of people on your subscriber list would indicate the number of people that you need to reach, so the more the merrier. If you find your list lacking, be sure to build it first. You may want to work on the subscribe feature of your channels so it can gain some traction.


  • Mind your call to action

When you email or do a bulk SMS marketing, you need to persuade your audience to take action, such as subscribe or buy. Hence, you need to make sure that your call to action phrase and button is catchy, noticeable, and a stand out. With email marketing, you need to ensure that the color of the buttons are different from your brand colors. Using the same color scheme will make the CTA button blend with the rest of the email components.

  • Be more personal


Email marketing is a way of reaching out to target audience on a more personal level. If you address the recipient like a general viewer, they might feel a little undervalued. So using their first names to address them would make your email more personal and friendly.


  • Avoid spammy content

Some marketers use all caps sentences to emphasize the message, but this can make your email a little spammy and it would be redirected to other folders. So, try to be as natural as possible when sending emails, to ensure that it will be read.